AI, data, and trust: A leadership view on the future of financial services

Elastic leaders share how financial institutions can unlock AI innovation while solving for data complexity, cyber threats, and regulatory demands.

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Financial services companies are facing both opportunities and challenges as they work to harness AI while managing data complexity, security, and compliance requirements. Our recent Financial Services Summit opening keynote brought together Elastic's senior leadership to explore how the industry can navigate this successfully.

Ash Kulkarni, CEO of Elastic; Matt Minetola, chief information officer; and Mandy Andress, chief information security officer, shared insights on
turning AI potential into practical business value. For financial services companies, the stakes are significant. As Kulkarni explained, “If you think about what happens in a financial services firm, there are just mountains of data, unstructured data, documents of all kinds, whether they be related to loan origination, opening an account, understanding a risk profile, really thinking through fraud cases, and so on.”

Data is the foundation — but it must be accessible and trusted

Managing this data effectively is a core challenge. Financial services companies must navigate fragmented tools and legacy systems, all while trying to innovate with AI. Minetola emphasized that data access and quality are fundamental: “The value of the GenAI promise will only be as good as the data that you can access and your ability to effectively get the right answer.”

For financial institutions that want to use AI to modernize their operations, there are challenges. "If you don't have a work in progress already to create an end-to-end data repository, or you're [not] already looking to clean up your data, that's got to be the center point of your strategy," said Minetola. He emphasized the need to simplify and consolidate tools, warning that "gluing won't scale" when it comes to managing unstructured data.

Balancing AI innovation with security and compliance

Andress noted that the pressure to innovate must be balanced with security and compliance. "Financial institutions today are facing a perfect storm of challenges regarding security. The sophistication of cyber threats continues to grow, with targeted ransomware, phishing, and insider attacks becoming more frequent. At the same time, regulatory requirements are increasing." Furthermore, Kulkarni noted, generative AI can significantly improve how financial institutions serve customers: "GenAI, for the first time, is providing this opportunity for all of this analysis to be done in an automated way — and through that process, massively reduce the expenses, improve the customer experience; transform the business." The key is finding ways to harness AI while maintaining control and trust. As Minetola puts it, "Trust and confidence by the customer and by the organization is paramount."

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A platform approach to unify data, security, and AI strategy

For companies grappling with these challenges, Elastic offers a unified approach to managing and analyzing data. Kulkarni explained that Elastic's Search AI Platform provides context using real-time proprietary business data so that the large language models (LLMs) can answer specific business questions. 

The platform also helps organizations maintain visibility and control as they scale. Security and compliance capabilities are built in, as Andress explained: "Elastic's unified security platform integrates data from across environments, providing advanced analytics and real-time insights. This gives security teams the tools and visibility they need to act proactively, not reactively." The platform also supports the transparency and auditability that regulators demand, helping "organizations create detailed audit trails, monitor data in real time, and respond to anomalies proactively."

AI can drive operational and cost efficiencies, including improved customer engagement, but success requires quality data and risk management. Elastic's platform, powered by Search AI, addresses these needs by enabling real-time data processing while maintaining security and compliance.

Watch the full keynote: AI, trust, and the path forward

Watch the keynote session to hear from Elastic’s CEO, CIO, and CISO on building trust through data and innovation.

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